Internet and marketing strategy Essay Example | Topics and Well Written Essays - 5000 words

lucre and marketing strategy - Essay Example(Definition)It is also referred to as online marketing or Emarketing, is the marketing of products or services over the lucre. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in wrong of instant response, and in eliciting response, be unique qualities of the medium. Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search locomotive engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, and viral marketing. Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean building a entanglementsite or promoting a website. Somewhere behind that we bsite is a real organization with real goals.Meanwhile, at this juncture, there is need to rivet on Internet Marketing championship Model. But however, what is Business Model in particular. A Business Model Draws on a Multitude Business Subjects, including economic, entrepreneurship, finance, marketing, operation and strategy. The Business Model itself is important determinant of profits to be made from innovation (Role of the Business Model) Additionally, there are six components of Business Model, these are Value preposition, Market Segment, Value Chain Structure, Revenue Generation and Margins, Position in Value and lastly Competitive Strategy. MARKETING STRATEGYIt is well know fact that An Internet Marketing Strategy is fast becoming an integral part of marketing and PR managers hat. Blogs, online press releases, media rooms, SEM, interactive elements, and rich media are aspects of the gambol every marketing and PR professional must get their wits around. An effective Interne t Marketing Strategy is vital your business success today. What throng see when they do a search does influence their perception of your company. It also affects your brand value.And now that the search engines have departd the way they display results with theintegration of news, blogs, and feeds and video into the web search results pages, there aremore PR opportunities in search than ever before. (On line PR Lessons of 2007) However, there are 10 most known Internet Marketing Strategy that should be adapted in order to make the E-Business effectively and successful indeed. They are as follows1. The E-marketing planning process The integration of e-marketing-specific objectives, strategies and activities into the tralatitious annual marketing planning process. (Top 10 Strategic E-Marketing Issue)2. Organizing and resourcing for e-marketing As the importance of online channels increase, the structure of the marketing organization and responsibilities may need to change to maximi ze the opportunities available through new media. (Top 10 Strategic E-Marketing Issues)3. Defining the Online value proposition (OVP ) To achieve