Benjamin Jerome Cayetano :: Essays Papers

Benjamin Jerome Cayetano No matter what kind of origin you have, you can succeed and rise to unprecedented. The American dream is still alive, but it definitely takes potent work and a deal of luck. This is a statement of Benjamin Cayetano when he was asked to give encouraging words to other Filipino American politicians. A lot of luck and fortune and hard work played a role in the life of Benjamin Cayetano, who is the first governor in the United States who is of Filipino ancestry. Governor Cayetano is todays highest-ranking Filipino American in government office. Born on November 14, 1939 in Honolulu, Hawaii, Benjamin Jerome Cayetano was the son of Bonifacio Marcos Cayetano, who migrated from Urdaneta, Pangasinan to Hawaii in 1928 as a region of the first wave of Philippine laborers to work at the sugar cane plantations. At the age of 6, his father and his mother Eleanor divorced, leaving him and his 4 year honest-to-god brother to take care of themselves on a latchkey existence, while his father went to work as a waiter. As a child, Cayetano grew up in the Kalihi regularise of Honolulu, a working class community dominated by a diverse group of immigrant families, such as Chinese, Japanese, and Filipinos. The Kalihi District is an environment where manliness and favorable position were measured by ones ability to settle disputes by the use of violence rather than intellectual dialogues. Early childhood experiences in the Kalihi district were major influences to Cayetanos maturity date as he later became a feisty but effective lawyer. Benjamin Cayetano graduated from Farrington High School in Honolulu, Hawaii in 1968. afterward graduation at the age of 18, Cayetano married his high school sweetheart, Lorraine Gueco, who according to him was a major influence in his rise from a life of necessity to a life of means and power. A year later, when his first son Brandon was born, he was forced to worked a series of blue-coll ar jobs. In this period of hardship, Cayetano worked as a metal packer in a junkyard, followed by other jobs as a truck driver, gas station attendant, rodman, apprentice electrician, and finally as a draftsman with Hawaiis Department of Transportation.

The Importance of Freedom of Expression in America Essay -- Argumentat

The Importance of Freedom of Expression in AmericaWould life be the same without immunity of expression? Expressions of hate, sometimes called hate speech, are highly prevalent in todays society one group using them is the KKK, in particular Charles Brandenburg. Government leaders may overly want to repress free speech for the motive of keeping the citizenry in the dark so they dont learn about corruption in the hierarchy of our country. The aforementioned corruption is what emancipation of expression was created for to give the populace some control over the governments actions. The Vietnam War was one of the largest events where freedom of expression was used. From wearing blackamoor armbands to the massacre at Kent State University, throng definitely showed their discontentment. For these and many other reasons, American citizens should have absolute freedom of expression with no interference from the government.Expressions of hate can be tolerated, but become a responsibil ity of the government when they are acts inciting violence, such as hate crimes. In the Supreme Court shield Brandenburg v. Ohio, the KKK leader Charles Brandenburgs rights of freedom of speech were violated. He gave a speech to a group of other Klan members with a reporter there filming it. Brandenburg encouraged winning revenge upon the branches of government because they were restraining the white race, according to him. This went against the Ohio Criminal Syndicalism statute of 1919. That law made it illegal for anyone to advocate action against the government. This case was instrumental in how freedom of speech is looked at today. The Supreme Court decided that the, ...constitutional guarantees of free speech and free press do not permit a State to ... ...he reverse of the United States involvement in Vietnam.The government should have no interference in the absolute freedom of expression rights the American people have. These many things affected our right to freedom of sp eech in their own way, but always the American people have come out stronger because of it. Because these rights are guaranteed in the Constitution of the United States of America, the U.S. government should have no say whatsoever in changing or limiting them. If the government takes away our rights of freedom of expression, then what is the war in Afghanistan and Iraqs purpose? What are we fighting for if not the civilians rights to freely express themselves? Works Cited* No named author. Kent State, May 4, 1970 America Kills Its Children. 1 June 1995. The honorable Spectacle. 8 Dec. 2004 <http//www.spectacle.org/595/kent.html.

Catcher In The Rye :: essays research papers

In JD Salingers Catcher in the Rye, a troubled teenager named Holden Caufield struggles with the fact that everyone has to grow up. The book gets its title from Holdens constant bushel with the loss of innocence. He did not want children to grow up because he felt that adults are corrupt. This is seen when Holden tries to erase naughty words from the w whollys of an elementary school where his young sister Phoebe attended. "While I was sitting down, I saw something that drove me crazy. Somebodyd written Fuck you on the wall. It drove me damn near crazy. I fantasy how Phoebe and all the other little kids would see it, and how theyd wonder what the hell it meant, and then finally some dirty kid would tell them- all cockeyed, naturally- what it meant, and how theyd all think about it and maybe even worry about it for a couple of days. I kept wanting to kill whoeverd written it. I figure it was some perverty bum thatd sneaked in the school late at night to take a leak or someth ing and then wrote it on the wall. I kept picturing myself catching him at it, and how Id smash his head on the stone steps till hew as good and goddam dead and bloody." (201) His sibylline concern with impeccability caused him to create stereotypes of a hooligan that would try to corrupt the children of an elementary school. Holden believed that children were innocent because they viewed the world and society without any bias. When Phoebe asked him to name something that he would homogeneous to be when he grew up, the only thing he would have liked to be was a "catcher in the rye." He invented an illusion for himself of a extraneous fantasy. He stated that he would like to follow a poem by Robert Burns "If a body catch a body comin through and through the rye." He kept "picturing all these little kids playing some game in this big field of rye and all. Thousands of little kids, and nobodys around- nobody big, I mean- except me. And Im standing on the edge of some crazy cliff. What I have to do, I have to catch everybody if they start to go over the cliff- I mean if theyre running and they dont look where theyre going I have to come out from somewhere and catch them.

Beyond the Burning Time :: Essays Papers

Beyond the Burning Timebloody shames battleMaturation is the emergence of personal and behavioral characteristics through harvest-festival process. In the novel Beyond the Burning Time, by Kathryn Lasky, Mary Chase goes through these growth processes. In the end Mary goes through many changes and go aways a very mature person. Mary will change in the concept that she will become more aggressive and motivated in making her own decisions. She also becomes more vigorous as well as courageous in a sense that she takes the initiative to save her mother when everyone loses faith. Plus she becomes bolder in addition to more demanding due to having to sneak around and do things she never would fetch legal opinion of before. She is no longer the quiet little girl that she was. When her mother is taken Mary makes it her obligation to save Mrs. Chase. Marys aggression and motivation is what drives her to function her mother. When her mother was arrested she was alone. Mar y loved her mother so much that she had to free her. When Mary couldnt find her mother she became angry because Caleb seemed to give up hope. Well, we must(prenominal) find out, Mary said firmly. Somehow, we must find out (240). This motivation that she has helps her and Caleb to find their mother. Mary was also the one who came up with the plan to save Virginia Chase. If she would have PAGE 2 given so would everyone else. It was because of Mary that no one gave up or lost hope in their cause. During the course of the novel Mary becomes more vigorous and courageous. She is the one who takes the initiative to save her mother when Caleb loses hope. As the novel progresses she becomes more and more courageous. To sneak around and attack who used to be your best friends and defile the law takes a lot of courage. One of the greatest examples is that she will do anything to save her mother. This is shown when Mary and Caleb kill a lamb to smash Constable Dewart, A h ooded figure jumped out from behind the boulder, but instead of a human face, the head of a sheep stared at constable Dewart (257).

Dracula As an Outsider Essay -- Literary Analysis

genus Dracula, as it was written by Bram fire fighter, presents to us possibly the about infamous monster in all of literature. Count Dracula, as a fictional character, has come to symbolize the periphery between the majority and being an outlander to that group. Draculas appeal throughout the years and genres no doubt stems from his sense of romanticism and monster. Readers no doubt are attracted to his bad-boy sensibilities, which impart an attraction into the novel. Looking front at his appearance, personality, and behaviour at the beginning of the novel, we can easily see Draculas blurred outsider status, as he occupies the boundaries of human and monster. Related to this is Draculas geographic sense of outsider. For all intents and purposes, Dracula is an immigrant to England, thus placing him further into the realm of outsider. To look at Bram Stokers Dracula as repairly a monster in the well-nigh violent sense of his actions would to be look at a sole aspect of his cha racter, and so we must look at how he interacts with the outside world to genuinely understand him.The purpose of Draculas physical interpretation is to place him against humanity and see how he stacks up. He has various features which obviously make him a vampire, such as a set of great teeth. But there are other peculiarities to his description which mark him as being an outsider. For instance, when Jonathon Harker, and by extension the reader, first meets Dracula, he describes him as being a tall old man, clean shaven save for a long white moustache, and clad in black from head to foot (Stoker 15). At this point, he is a regular looking man, or at least normal enough that nothing elicits a reaction in Jonathon. Later, however, the aberrant constitution of Dracula co... ...elf by taking other shapes and become something that no longer even reveals a human. Every part of Draculas adventure in England is a reaction to his outsider status, but more so because he attacks the reader s, or at least the readers that Stoker was writing for, in their native land. Lastly, and possibly most importantly, Draculas otherness stems from the fact that he is an immigrant from a foreign land, a land that is itself removed from certainty as it is culturally between. This immigrant status first starts out as basic hatred, then turns into a fear as Dracula attempts to colonise England and dominate it. Works CitedStoker, Bram. Dracula. Toronto Project Gutenberg Publishings, 1897.Kane, Michael. Insiders/Outsiders Conrads The Nigger of the Narcissus and Bram Stokers Dracula The new-made Language Review. 92.1 (1997) 1-21. Print.

Dracula As an Outsider Essay -- Literary Analysis

Dracula, as it was written by Bram Stoker, presents to us possibly the most infamous monster in all of literature. think Dracula, as a fictional character, has come to symbolize the periphery between the majority and being an outsider to that group. Draculas appeal throughout the eld and genres no doubt stems from his sense of romanticism and monster. Readers no doubt are attracted to his bad-boy sensibilities, which provide an attraction into the novel. Looking first at his appearance, personality, and demeanor at the beginning of the novel, we can easily see Draculas blurred outsider status, as he occupies the boundaries of human and monster. Related to this is Draculas geographic sense of outsider. For all intents and purposes, Dracula is an immigrant to England, thus placing him further into the realm of outsider. To look at Bram Stokers Dracula as solely a monster in the most violent sense of his actions would to be look at a sole aspect of his character, and so we must look at how he interacts with the outside world to genuinely understand him.The purpose of Draculas physical rendering is to place him against humanity and see how he dozens up. He has various features which obviously make him a vampire, such as a set of sharp teeth. But there are other peculiarities to his description which mark him as being an outsider. For instance, when Jonathon Harker, and by extension the reader, first meets Dracula, he describes him as being a tall old man, clean shaven save up for a long white moustache, and clad in black from head to foot (Stoker 15). At this point, he is a regular looking man, or at least normal enough that nothing elicits a reaction in Jonathon. Later, however, the aberrant constitution of Dracula co... ...elf by taking other shapes and become something that no longer even reveals a human. Every part of Draculas adventure in England is a reaction to his outsider status, but more so because he attacks the readers, or at least the readers t hat Stoker was writing for, in their native land. Lastly, and possibly most importantly, Draculas otherness stems from the fact that he is an immigrant from a foreign land, a land that is itself removed from certainty as it is culturally between. This immigrant status first starts out as basic hatred, then turns into a fear as Dracula attempts to colonise England and dominate it. Works CitedStoker, Bram. Dracula. Toronto Project Gutenberg Publishings, 1897.Kane, Michael. Insiders/Outsiders Conrads The Nigger of the Narcissus and Bram Stokers Dracula The Modern Language Review. 92.1 (1997) 1-21. Print.

Law Makers Have Become Law Breakers in India Essay

I am sure that most of us would be reading newspapers or listening to news on piano tuner or TV. And more often than non, one of the headlines these days coer a scam or corruption conducted by the very people who have been entrusted with a responsibility to make or p corruptionect the laws of the land. And sadly, the extent of such transgressions is increasing with each passing day. In the wake of such woeful commentary on the state of affairs in our country, I am bound to be one with the fact that Law Makers argon at a quantify Law Breakers.The rot of our society has been going on for years and we kept looking the other way. Power started acting as a catalyst or disease, transforming simple gracious beings of honest backgrounds into demons devoid of honor. They started eating up our ethos and we still looked the other way. Criminals supported these corrupt public servants to get their raunchy ways covered up. But now barbarouss have stopped stooping over such people. They the mselves are now becoming law makers. And the sorry state is that we have started living with this disgracive turn of events. scarcely for how long. Isnt it time we put down our foot and stop this before it eats up our society.The below data could cause shivers amongst most of us. Of the 545 current Lok Sabha MPs, over 30% have criminal cases against them 67 of them facing serious charges of murder, rape and extortion. Out of approx. 4000 sitting state MLAs over 31% are muddied with criminal cases against them.And the story doesnt end here. A survey on Asian officialdom notes that Indian bureaucracy is the worst in Asia. More and more bureaucrats are getting indicted in gross misuse of power for their ulterior motives. The number of complaints received against police officials in 2011 stood at a whopping 6one hundred seventy0 (that is over 170 complaints every day). Needless to say, only 18% of these complaints were converted to registered cases.So the question now is Have all law makers become Law Breakers. The fact sadly is that perhaps not all but WAY TOO MANY. But whats the solution. Is there any Perhaps notat least not till WE reform ourselves.The fact is that we, Indians, have lost the virtue of truth and honor inourselves, More often than not, we have adopted our famous chalta hai horticulture whether it is in driving on roads, or filing our IT / Sales Tax returns or filling up a simple application form for a new job. We have lost the value of truth. We have lost the value of LAW. If we do not value integrity and honesty in ourselves, we will not value these qualities in our Law Makers. We will keep on electing such corrupt and tainted representatives and hence choose this Law Breaking tendency to distribute in our society.In any job, even to get appointed as a teacher in a private school, a reference taking into custody is conducted to ensure that no person with a tainted or criminal background is recruited. However no such check is conducted by our political parties plot of ground finalizing its list of its candidate. The main criteria, there, is not their ethics or morale, but their ability to spend money and their ability to win. This has to be changed and fast. Kudos to the Supreme hail in India, it ruled that any person convicted should be immediately debarred from his parliamentary seat and also from contesting elections. I hope that political parties would see great hotshot in it and apply this in letter and spirit. And in case our leaders do not see value in this judgment, we should force them to see it. We should check out casting our vote to such people which checkered backgrounds.We all, have to take some affirmative steps to stop this rot of Indian ethos. We have to order to stand up, in whatever small way we can, against this rapidly flourishing weed of Law makers becoming Law breakers. We should STOP giving and pass judgment bribes. We should STOP hiding our true income. AND we should STOP accepting flou ting of laws by anyone. We should STAND UP and RISE, against anything that is unethical and unlawful. This is not easy and may take more time than what we might assume. But, believe me, this is the ONLY way to stop the degradation of our rich past and our righteousness.

Irony in Macbeth Essay

Irony an in condemnationt or result that is the opposite of what is expected. Many situations in Macbeth have unexpected results that are deemed as ironic. Lady Macbeth, the unrivaled who originally was labeled as evil becomes frail and weak, and succumbs to the madness that she is driven to by her blameful conscience. Macbeth the one who was so hesitant is now ruled by his greedy, slayingous, impulsiveness. Macbeth was once a loyal, valiant soldier who appreciated the King. He then turns his trust and fate into the hands of the marvelous and starts increasingly putting his need for guidance of what he should do, and what will become of him, into the hands of three witches.He starts committing evil acts of murder out of what he feels is his trounce interest but also out of superstitious impulsiveness. Lady Macbeth, initially, makes herself out to be evil Lady Macbeth Come, you spirits/ That tend on mortal thoughts, gear up me here, / And fill me, from the cr avouch to the to e top-full/ Of direst inhuman treatment (William Shakespeare I.v.43-46). She then backs down with some(prenominal) excuses when it comes down to performing the task of murdering Dun butt. Lady Macbeth who was once strong, and believed she could tolerate her offense fall into a state of insanity that eventually leads to her demise. Ironic changes occur in people when greed, dominance, and irrationality replace moral conscience, and social values.One realizes Macbeth is loyal to the queen and in turn is respected by the king when Duncan presents the title Thane of Cawdor to Macbeth. In the quote No more that thane of Cawdor shall deceive/ And with his former title greet Macbeth (I.ii.73-75) one can see the trust and respect Duncan has for Macbeth. Duncan believes Macbeth to be such a valiant soldier that he awards his loyalty to Scotland with allowing him the honor of being chosen to be the Thane of Cawdor, because the previous thane of Cawdor was executed for being a traitor. Aft er receiving the prophecies, and then finding out he has been assumption the title Thane of Cawdor Macbeth thinks closely how to make the third prophecy, of him sightly king, true. The thought of cleansing Duncan crosses his mind but immediately he rejects it, and is filled with guilt for having such horrid thoughts.His wife, Lady Macbeth, coaxes Macbeth into planning, and performing Duncans murder. Macbeth refuses, at first, to even consider the thought of killing Duncan. He is especially hesitant because Duncan has been so kind to him, and has never wronged him in any way. Lady Macbeth continually insults her husbands manhood and convinces him that her plan of how to murder Duncan is fool proof. He gives in, he dummy up believes it is wrong but comes to the conclusion it is the only way he will be able to attain the position of king. After the deed, of killing Duncan, is done he experiences and immense feeling of guilt.The irony of Macbeth killing Duncan, the King of Scotland , can be looked at in two views, of how the old thane of Cawdor was a traitor, and Macbeth has now turned into a traitor, also because Macbeth was a General in the Kings army and risked his life during wars to protect non only his country but the King. Macbeth was given the title thane of Cawdor when it was believed that the old thane of Cawdor was a traitor. Macbeth himself assumes the position of being a traitor, as he killed Duncan for his own personal agnize and went against the social values of his country, that he once fought to keep, in addition to fighting for the values of his country he also was fighting to keep his country infra the reining of Duncan as King. Macbeth lost his passiveness, decided to put trust into the prophecies of the witches by taking fate into his own hands.Lady Macbeth feels that she is able to be brave, and strong in effectuate to accomplish the gruesome task, of murdering Duncan, herself if need be. Lady Macbeth calls to the supernatural to take her feminine character and replace it with evil. One can see Lady Macbeths despair to become all that is not considered to be womanly weaknesses in the quote Come, you spirits/ That tend on mortal thoughts, unsex me here,/ And fill me, from the crown to the toe, top-full/ Of direst cruelty (I.v.43-46), here it is seen that she is calling on the supernatural to make her evil. She also states, while progressing with getting the soldiers drunk, That which hath made them drunk hath/ made me bold (II.ii.1-2), the alcohol has given her a sense of newfound bravery and strength.Lady Macbeth makes excuses, to Macbeth, as to why she was unable to bring herself to murder Duncan. Lady Macbeth, on the arrival of Macbeth to the court, immediately starts to talk about what she has done to help the murder go as planned but makes excuses as to why she could not kill Duncan Had he not resembled/ My father as he slept, I had donet. (II.ii.16-17) Lady Macbeth expects her husband to do something tha t not even she was able to bring herself to accomplish.Lady Macbeth was constantly reminding Macbeth that she could do the deed herself if she was given the chance, but in the end she backed out and made excuses and put her husband in the position of having to murder Duncan himself. Although Lady Macbeth bravery seemed legitimate, we saw that when it came time to do the unsightly task she was unable to bring herself to it, and even though she found it to be too awful of a feat for her to complete she still expected Macbeth to finish the hanest murder if for no other reason than obligation to her.Lady Macbeth complained that her husband was incapable of hiding his emotions and his inability to accept committing a purposeless crime for personal gain. Lady Macbeth is telling Macbeth how to hide his guilt in this quote look like the innocent flower,/ But be the serpent chthonian it (I.v.72-72). Here it is noted that she wants her husband to act and appear like nothing is wrong, and n othing out of the ordinary is going on, but to also be restore and waiting to strike when the time is right. Lady Macbeth is trying to encourage Macbeth that the assassination of Duncan is the only path that will take him to the role of King, that even though killing Duncan is a rather evil thing to do it must be done, and once Macbeth is king he will see that it was worth it.Macbeth is transformed into an impulsive, irrational fiend, who is willing to take any steps necessary to remove anyone who may get in the way of his rein as King. Whereas Lady Macbeths guilty conscience is slowly destroying her vitality, and she begins to drown herself in a guilt stricken state of madness. Macbeth no longer relies on his wife to give him support, courage, and insight at heart his evil deeds. He continually visits the witches advice of how to prolong his rein of king, and who not to trust. He begins to kill, with a guiltless conscience, for vengeance. Lady Macbeth falls deeper, and deeper int o a state of neurosis that the guilt of her conscience has forced her into, she is now weak and unable to sleep, her nights are filled with constant bouts of sleepwalking trying to wash the blood off her hands.Their roles have been change by reversal Macbeth is evil and strong Lady Macbeth is becoming more and more fragile. No longer is Macbeth the worried one who is constantly horrified by his own actions, he is the strong one who seemingly now has no social conscience and acts solely on the animal instinct of his Id. Lady Macbeth has fallen victim to her own sins, she was the one who once said A little water clears us of this deed (II.ii.85) Now she spends sleepless nights attempting to wash the imaginary blood away. Lady Macbeth who seemed fibrous in the beginning let her life be shattered by haste and greed, as the once seemingly weaker Macbeth rose into a monster.Irony takes many forms through out the play, not only to create dramatic effect, but also to show the uprising of Macbeth through his newfound evilness, and the downfall of Lady Macbeth as she descends further and further into the insanity brought on by her eagerness for Macbeth to become King by any means necessary. Once a loyal, well like Nobleman, Macbeth, in a simple run in with the supernatural turned into a hated, unworthy, King. Lady Macbeths external bravery in planning the murder is then proved to be an act when faced with the real situation and not just the scenario. Evil can be easily transferred, and as it progresses it is liberal to see who has enough strength to be able to deal with the torture of the guilt. Through the irony of the changes in Macbeth, one is able to relate to how easy it can be to be engulfed in horror yet be blinded by the desire of wanting, and needing more for no other reason than personal gain.

Coca-Cola. Quality Management.

1. Introduction. The Coca-Cola Company is the worlds largest beverage company, refreshing consumers with more than 500 sparkling and still places. The global nature of our business requires that the Coca-Cola system has the highest standards and processes to en original undifferentiated quality from our concentrate production to our bottling and product delivery. To ensure such consistency and reliability, the Coca-Cola system is governed by the Coca-Cola Operating Requirements (KORE), a new management system which replaced The Coca-Cola forethought System (TCCMS) in January 2010.KORE guarantees the highest standards in product safety and quality, occupational safety and health and environmental standards across the entire Coca-Cola system 2. Quality policies Protecting the environs We focus on water, packaging and climate. We are committed to conducting our business in looks that provide all personnel with a safe and healthy written report environment. (people issues) We prov ide substantial training for our associates, using the training requirements defined in TCCSMS(The Coca-Cola Safety Management System) as a global baseline. people issues) Focus on needs of our consumers, customers and franchise partners (customer satisfaction) Get out into the market and listen, observe and learn (continual improvement) 3. List of processes a) acquisition b) Purchases of raw materials c) production d) publicize e) distribution f) quality test Coca Cola CompanyProcedure no P08 Advertising PURPOSE This procedure defines the actions to be carried out for the advertising of Coca-Cola SCOPE This procedure applies to the advertisingSUMMARY OF THE PROCESS StageMethod Search The advertising animal trainer researches open markets to advertise the products to. AssessmentThe advertising manager studies the culture of those markets to assess the best marketing strategy in terms of age, local customs, economic situation, and best way to reach the target market. ShapingThe ad vertising manager determines how Coca-Cola entrust advertise itself to adjust to the language and lifestyle of the people living in the county they are marketing to.DeterminationThe advertising manager determines what sources of media should be used to reach the largest number of the targeted market, whether it be newspapers, billboards, TV ads, commercials, etc. Strategy The adverting manager will design a strategy that will set them apart from their competitors such as Pepsi Information CollectingThe advertising manager will distribute a customer survey to see where the customer shops and how they chose what brand to purchase.CreationThe adverting manager, based on the customer survey, will create a sales strategy that follows the customers responses on the survey. TestingThe advertising manager will conduct trails to make sure there are no accidental flaws in the language and the way the message is received in a different culture Prepared byApproved by NAME DEPARTMENT SIGNED DAT ENAME DEPARTMENT SIGNED DATE

American Rice Inc. in Vietnam

American Rices strategy is to expand internationally by using one of the three briny rice manufacturers in Vietnam. The horizontal integration with Vianafood allowed ARI to expand internationally and enter new markets. This expansion within the same industry was demand for ARI in govern to achieve an economy of scale. This venture brings ARI a larger customer base, bigger facilities, the first American rice maker in Vietnam, a larger micturate draw off, lower cost production, new relationships with suppliers and customers, and tax profits as a result of the critical point venture.ARIs main input for the joint venture is to set up a management team that will run the operation and to consult the plant operation, plant design, improvements, and marketing. Also, ARI will provide machinery, equipment, technology and some working capital. In contrast, Vianafoods main input was to provide a sufficient quantity and decent quality rice at a competitive cost, obtain regimen license, an d tax acquires from the government. In addition, Vianafood will provide their Can Tho property, rice milling, equipment, labor, and other infrastructure at Can Tho.Another aspect that ARI was able to benefit from is that Vietnam offered consistent exportable rice volumes. The Vietnamese rice industry did not overlap with the same markets as ARI. This can likelyly increase the market grant and sales for both companies. U. S. share of world rice trading was in decline and U. S. rice imports were rising. Vietnamese offered low cost rise production, room for expansion, increasingly business friendly. I believe that ARI is taking the right steps in order to become a bigger international competitor in the rice market.However, I dont think it will be enough to reach their goals. Also, I think that their plan for this joint venture is not interconnected tightly enough from a managerial aspect. ARI is not paying enough attention to the culture of this business in Vietnam and to the uncer tainty and dependency of Vianafood on the government regulations that can dramatically affect the conquest of this venture. On the other hand, ARI research on the rice market in Vietnam proves that there is a potential of success and growth in this market.Exhibit B shows that both sides mostly work in the same line of business, and both companies can benefit from the relationship. For example, ARI can benefit Vianafood with their higher quality rice, while Vianafood can benefit ARI with lower production costs. I believe that what will determine the success of the venture is whether ARI will be able to culturally develop their business strategy in a collaboration with Vianafood and whether the government regulation will change, and as a result force changes on the terms of the arrangement.The expansion mode that ARI uses to expand into Vietnam is an Alliance, but much specifically, it is a joint venture mode. both(prenominal) sides come into an agreement of investing money and re sources, and agreeing on a management team that will lead the venture. Yes, I believe that this mode is a good mode of expansion for both of the companies. Both exhibit A and exhibit C show the benefits of an alliance for both sides. This analysis shows that the risk to benefit ratio of ARI acquiring Vianafood is too great and thereof it will be much smarter to go with an alliance.ARI has other alternatives for expanding into Vietnam. Those alternatives are buying out an exciting company in Vietnam, merging with a company in Vietnam for a certain amount of equity, or a non equity merging. I think that their decision of expansion mode was the best choice out of these options and their potential of success in the Vietnamese market will be higher relative to the risk that is invested. Yes, I think that this investment will be necessary for the success of this venture.In exhibit D, you can see the potential gains relative to the investment, which clearly shows that according to the net present value calculation the investment should be made. Adding to the finances the value from this investment is very red-blooded for the ability of both companies to be successful in the global rice market. If we play with the numbers a little and add depreciation to the equation we can see that the useful life of the equipment is 17 years, which can be depreciated in a value of $472,753 per year. system savings plus market premium totals at $1,990,000, giving a total income from the investment after depreciation (before tax) of $1,517,246 per year. Also, the added value of this machinery (taking the financials out of the equation) is very substantial for this ventures success because it can make a higher quality rice with more nutrients and still be saleable at a competitive price. The cook facility will increase the total yield of rough rice, prevent the loss of nutrients, salvage wet or damaged rough rice and rice germination.Other than the health and quality benefits, the p arboil facility has major economic benefits as well. The cost savings were the process of drying the rice, which made the whole process more efficient, the decrease in loss of rice, which was 30%, and the improvement of the whole grain rice yield of about 10%-20%, which increased the quality of rice as well. I believe after looking at the whole picture of financials and the added value that the parboiling facility will add it is an important investment for the success of this joint venture.

Relationship Centered Model of Care in Dementia and the Six Senses Framework Essay

Anticipating and enhancing the health and swell upbeing of the older person with insanity in hg HWOP02 A1Alzheimers Scotland (2014) estimate that there are 88,000 people in Scotland with madness and two thirds of these people live in the community with hold in from family takers. Therefore, providing sensitive and appropriate behave for people with aberration and their tendingrs is one major challenge facing the health care system in comporting quality care. Firstly, this engagement provides a description of dementedness, then identifies Relationship Centred Care (RCC) and the six stars material. Furthermore this assignment discusses the development of relationship centred care and its relevance to derangement. Extending on this, my assignment will gallop the use of the intellects mannequin by Nolen et al. (2001) to develop relationship centred care. My assignment will then discuss what the single six senses mean to the individual with hallucination, as well as th eir family and carers when developingRCC. The second and final section of my assignment will use a crusade study to discuss the application of the relationship centred care model using the three senses of character, persistence and pledge value within the six sense framework for a person with dementia who has family support at home base.To be adequate to(p) to put this assignment in context, an understanding of dementia is needed in order to define what Relationship Centred Care (RCC) and the senses framework meaning to individuals diagnosed with dementia. frenzy is defined by the Department of wellness as a syndrome which may be caused by a number of illnesses in which there is a progressive decline in multiple areas of functioning, including decline in memory, reasoning, chat skills and the ability to carry forth daily roleplayivities (2009 pg.15). Alzheimer Scotland (2011) render developed ten monition signs of the disease, these include symptoms such as memory los s which disrupts daily life, challenges in cookery, difficulty completing familiar tasks and confusion over time and place. It is therefore non surprising dementia target some(prenominal)ly affect quality of life and relationships. Due to dementias progressive nature, a person with dementia gradually loses the ability to act autonomously and must therefore rely on the decisions and support of others, primarily their relatives when living at home (Hughes et al. 2001).Beach and Inui (2006) suggests that RCC tush simply be defined as care in which all participants appreciate the importance of their relationship with one another. Nolan et al. (2001) Senses framework identifies the subjective and perceptual dimensions related to caring relationships. Within this Nolan et al. (2001) incorporates the inter personalised and intrapersonal portions of freehand and receiving care to manipulate the highest quality. The framework is centred on six themes which all individuals involved in RCC should experience, this includes security, belong, continuity, purpose, acquirement and signifi cornerstonece. Over the past decade, there has been much written some the notion of patient centred care, however, it has been argued for some time that care giving can only be understood within the context of relationship (Nolan et al. 2004). The national dementia strategy (Department of Health 2009) identifies providing person centred care as one of the key warnings of living well with dementia. Kitwood (1993) changed the focus of care for people experiencing dementia from a biomedical apostrophize to an approach he labelled person centred care.For anindividual with dementia person centred care is characterised by the need to value people with dementia, to care for them as individuals, to view the world from their perspective and to create a positive surround (Brooker 2004). Sheard (2004) review on health function found that a lot services consider the needs of people with de mentia and their carers separately. Kitwoods (1997) approach offers all health care professionals a way to care for an individual with dementia, however it does not take into consideration the importance of the interaction among people as the foundation of any remedial or healing activity in health care. bit (2001) supports this statement and suggests that living with dementia is not nearly quality of life but rather astir(predicate) quality of lives. Wadensten and Carlsson (2003) suggestion that the most common models of nurse dementia patients provide little more than guidance on how to work positively with older adults.Sheard (2004) therefore called for a development of an approach where an individual with dementia is seen within the context of important and significant relationships. Nolan et al. (2004) therefore argues that RCC is one of the most comprehensive ways of doing this in order to promote a more holistic vision of health care to include social, economic, environm ental and culture into care practice. RCC was developed by the Pew-Fetzer Task Force (1994) who examined how relationships formed between patient and practician, practitioner and community and practitioners and practitioners. Pew-Fetzer task force (1994) argued that although the patient centred care model promotes personhood it is not inclusive enough to embrace the relationships formed during illness.To establish RCC, Pew-Fetzer (1994) united the biomedical with the psychosocial element of care to conceptualise health care and recognise that the nature and the quality of relationships is necessary to broaden the health care deliin truth system. Beech and Unui (2006) Founded four principles of self-made RCC, these included relationships in health care should include the personhood of the individuals, that affect and emotion are important components of relationships in health care, that all healthcare relationships occur in context of reciprocal influence, and finally that RCC shoul d have moral foundation This in relevance to dementia care is important, as very much the family play a arctic role in the care of an individual with dementia with support from many different health professionals. stock-still many researchershave found that little is know about how to develop and sustain such relationships in a health care environment (Dewar and Nolan 2013). Nolan et al. (1999) considered how positive relationships can be created and sustained and developed the senses framework. Nolan et al. (2001) suggests that individuality certainly shouldnt be ignored in dementia care, but rather that for most people relationships are crucial in find quality care.This framework comprises of the six senses security, continuity, belonging, purpose, achievement and significance. The fundamental premise of Nolan et al. (2001) vision of relationship centred care, is that these senses need to be experienced by all groups involved in order to deliver good care based on relationship s. Arksey et al. (2004) in his systematic review concluded that trusting and supportive relationships with staff are congenital in dementia care, where good relationships are supported by communication with staff to draw on carers expertise and views of what is best for the person with dementia. Due to a lack of time to establish RCC Baillie et al. (2012) suggests that the senses framework in dementia care is very difficult to achieve in an acute ward, where the turnover of patients is often very high. The 8 keystone model of community support (Alzheimer Scotland 2012) provides a case example of how supportive relationships form and develop into dementia care triads.RCC in dementia care provides a complementary philosophy of care, uniting the biomedical approach with the psychosocial of health care, recognising that the nature and quality of relationships are central to the health and care of individual and can be achieved when all participants appreciate the importance of their r elationship with each other (Beach and Unui 2006). The senses framework recognises six senses which should be experienced during RCC, three of these are security, belonging and continuity. Nolan et al. (2004) suggests that continuity creates a subjective sense of security and belonging for older people with dementia. To a person with dementia a sense of security, belonging and continuity is essential in RCC and often involves open negotiation of the service they would like with attention to the physiological and psychological needs with the same support worker (Nolan et al. 2008). Alzheimers Scotland (2011) five pillar model of post diagnostic support suggests that individuals with saucily diagnosed dementia who receive personalised and flexible support, which is delivered proactively andsensitively over the course of a year by a skilled and well-trained person will experience these senses.Froggatt et al. (2006) in relation to the need for information developed a welcome tract for care homes to capture what was special about the care home environment and what was available to residents and their careers. This resulted in a perceptual sense of security for carers and individuals, as they mat up they knew something about the environment and the staff working there. When looking at a sense of security, belonging and continuity from a health professionals view, it is suggested that it involves having a positive experience working with an individual with dementia, being free from physical threat, rebuke or censure and to have secure suss outs of employment and their emotional demands recognised (Nolan et al. 2008). Many studies have looked into health professionals and stress in providing dementia care, it is suggested that many people leave the profession due to lack of security and continuity (Dupluis et al. 2014). done education about the senses Nolan et al. (2004) found that in training staff in effective management of dementia care, the greatest reward com es from witnessing carers and nurses realise that compassionate communication is at the heart of supporting RRC. Hobbs (2009) suggests that workshops and role-play establish steps that enable people to meaningfully connect with their environment, feel more supported via discussion groups and ultimately creates a sense of belonging amongst staff. For family and carers, these senses mean being confident in the knowledge that they are providing good care without detriment to their own personal wellbeing and ensures the standard of care is stay freshed to a high standard. Olsson et al. (2012) study recognised that relatives of people with dementia often struggle to create a situation of security in daily life for themselves and the individual with dementia.Flynn and Mulcahy (2013) suggest that to do this, family and carers need support not only in meeting their physical needs but similarly their emotional and social needs. The Alzheimers Scotland (2012) 8 pillar model of community sup port recognises that security and continuity can be achieved through personal support, environment aids and the use of health professionals knowledge in dementia care. Through using Nolan et al. (2001) senses framework a sense of purpose achievement and significance can be created for carers, people with dementia and staff supporting RCC. For people with dementia these senses can beachieved through purposeful activity, to work towards therapeutic goals and valuing the persons wellbeing (Barker and Board 2012). A workshop by Nolan et al. (2004) suggests that that these senses highlight the important aspects of care, which are often taken for granted in a care home. For a support worker achieving these senses means they can improve care for the individual by having direction and a clear set of goals and to feel that their expert opinion matters.In Brown et al. (2012) study they found that the sense of significance can be fulfilled through staff winning an interest in the individual. For instance Brown et al. (2013) study found that when staff got the family and individual in care involved in creating memory boxes, participants felt a sense of perceptual significance, through reminders of who the person is. This also helped to initiate more meaningful conversations and acted as a reminder for the individuals about their life achievements. Nolan et al. (2008) model suggests that for the family carers the sense of purpose achievement and significance can be achieved through, maintaining their dignity and wellbeing through support of their emotional needs such as recognising the time and effort they have committed to the individual with dementia. Often a carer can feel that their best isnt good enough (Dupluis et al. 2014). Family relationships may already have become combative with the sufferer hiding their memory problems. These are often already strained because all of the participants are adjusting to living with dementia (Steeman et al. 2006).However through a RCC approach Nolan et al. (2008) suggests that family carers can feel achievement and significance through support from health professionals to establish their needs in the care process. Alzheimers Scotland (2012) suggests that family carers often need to evanesce their concerns with a trained professional to overcome any hurdles they face and prove reassurance. Carers need to be recognised as individuals with their own needs. In taking on the identity of a carer, a person often risks losing aspects of what it meant to be themselves (Ter Meulen and Wright 2012). Alzheimers Scotland (2012) also recognise the importance of family carers and work with the family to incorporate their needs such as seeking respite or creating a package of care for the individual with dementia so that the family member can take time out for themselves. The Senses framework often reminds health professionals involved in the RCC about the family carers as well as theindividual in creating good care.Ben is a 75 year old retired engineer, living with his 70 year old wife, Mary. They live in Perth, Scotland, in a semidetached house, purchased when they were first married 60 years ago. Ben authorized diagnosis of mild Alzheimers a month ago, after being referred to a neurologist by his GP. On a mini mental test he scored 22/30. Being diagnosed was a fraught time, for Ben and his wife. Ben and Mary have two children and four grandchildren who all live close by, but are not aware of his diagnosis. Over the past year Mary had become concerned about Ben as his mood appeared to become low and his anxiety increased. She also notice that his short term memory and ability to perform daily activities had declined. Ben has difficulty performing household tasks, such as preparing meals, which he had previously enjoyed doing. On several occasions he has left dinner on the cooker and forgot all about it, leaving it to burn.Mary feels scared to leave Ben alone because of this so very seldom lea ves the house. Mary used to enjoy going to choir practice in the evening, however, with Bens decline in cognitive function she hasnt felt able to do this. Mary is a retired receptionist who at present has no significant medical conditions and describes herself as Bens only carer. Mary also feels that their relationship isnt as close as it used to be. Ben avoids answering questions or talking to her, and often loses his tempter when he doesnt understand. Ben used to be a keen motorist and often entered his prize winning beetle into many vintage car fork outs with his old work colleagues. Since his diagnosis, he has been told not to drive and has neglected his car. He is still able to perform basic activities of daily living, such as personal hygiene and dressing, and with prompting from Mary do instrumental activates like emptying the dishwasher.Ben has become progressively brainsick about what will happen to himself and Mary as his condition deteriorates, however, wishes to stay at home as long as possible. Ben is also worried about legal and financial affairs. Bens only past medical history is osteoarthritis which he takes regular fusskillers for. For his newly diagnosed Alzheimers, his GP has also confirming three acetylcholinesterase (AChE) inhibitors Donepezil, Galantamine and Rivastigmine. Ben presently feels uncertain about the future for him and his wife. Ben has an appointment with a dementiapractice co-ordinator in a couple days and is keen to seek advice and help for them some(prenominal). Nolan et al. (2001) suggests that security for Ben can be achieved through RCC. In Bens case, security is recognising his physiological and psychological needs and to feel safe from harm and pain (Ryan et al. 2008). From the case study, some of the issues Ben and his wife are experiencing, in being able to develop a sense of security are fear of diagnosis, finical worries, condom at home and the future. For Ben, becoming aware that something is wrong, has af fected his sense of security with in his relationship with Mary and friends.His relationships have declined because of his insecurity. It is not uncommon for someone newly diagnosed with dementia to feel fear, depression, disbelief and uncertainty which in turn puts stress on their interpersonal relationships (Pratt and Wilkinson 2001). Social interaction can be used in the transitional phase involved in coping with dementia to support all individuals involved in care and friends, often peer support groups, can improve wellbeing (Steeman et al. 2006). Interactions with professional care mootrs such a dementia care support workers can often build a relationship where education about dementia can be given and discussions had to make Ben and Marys opinions heard. The information should help individuals to understand what is happening and how disease changes can be modified so they can live a fulfilled life (Olsson et al. 2012). However, it is suggested by Young (2002) that health profe ssionals may silence the person with dementia and the carer.Therefore the use the 5 pillar model can prove beneficial in structuring care around everyones needs (Alzheimer Scotland 2011). Advice can be given on how to create security in the home to ensure Bens safety and about sorting out finical and legal affairs whilst Ben is still able to do to so. A lasting power of attorney enables Ben to nominate Mary as his attorney. This means when Ben is no longer able to make decisions for himself about his health care or finances, Mary will be able to act on his behalf. This ensures security for Ben and Mary through ensuring the right choices are made for Ben and that Mary still has a home (Ouldred and Bryant 2008). In this case study, Mary is concerned about Bens security in their own home, as he regularly leaves the cooker on. Georges et al. (2008) conducted a largish survey, which found relatives of people with dementia often spend 10 hours or more a day caregiving. However, it is ack nowledgedby Wimo et al. (2002) that a great mess hall of a relatives time has been reported to concern supervision/surveillance.Olsson et al. (2011) study suggests that technology could be used in managing daily life. For instance, smoke detectors could be installed to make Mary aware sooner of fire and ensure Bens safety when cooking. Also home improvements could be made to help Ben as his condition progresses, such as good lighting to prevent falls and the use of clocks and calendars as a reminder of time and date. Enhancing security can often be linked to continuity in RCC, which can be used to ensure everyones wellbeing. persistence, as described by the six senses, recognises the person with dementia as an individual and offers a chance for family to maintain shared pursuits with constant care, whilst maintaining a positive experience of work for health care professionals. In this case study, Ben is worried about future care. The support needs of Ben and Mary will become eviden t through discussion. These range from concerns about maintaining their home, continuing to live on their own, or wanting to continue to do the things that they enjoy (Cook et al. 2012).Through discussion of care, all individuals involved in Bens care can put a plan in place to support these needs. The care plan should enable constant and stable staffing which allows RCC to form thorough knowledge of each other (Cook et al. 2012). Continuity of Bens care should recognise his medical history of osteoarthritis and offer ways to manage his pain (Buffum and Haberfelde 2007). As Bens Alzheimers progresses, he may not be able to communicate his pain as effectively, this is when pain assessment tools such as the abbey pain scale could be used to ensure he gets adequate pain relief (Buffum and Haberfelde 2007). It may be necessary to educate Mary on these tools so she feels able to asses Bens pain and give competent care. Despite Bens diagnosis, his daily routine should maintained where pos sible to promote personhood. This for professional carers means respecting Ben and Marys daily routine and home environment. At present Mary feels she can cope at home with Ben, so enforcing home care services at this point may disempower Mary. countenance services should be made easily available to Mary when required (Ouldred and Byrant 2008). It is suggested by Van De Steen (2012) that mental health care is particularly well served by continuity of management and co-ordinating health services. Continuity of health professionals involved in Bens care means Ben and Mary do not have to fictionalize themselves over and over again and a health professional who knows Ben can easily recognise any changes. There are many tools a health professional could use to assess the effect that Bens Alzheimers is having on him and his care needs, including tools such as the care needs assessment package (Cameron and Oneil 2005). This assessment helps to establish goals for everyone involved in care, especially the health care assistant as they can prioritise needs and create continuity. Mary wants to ensure that Ben is well cared for weather it be by her or another carer, therefore her involvement in the decision about where Ben is cared for and how, is crucial in creating a sense of continuity. RCC can support Ben, Mary and his carers in feeling a sense of purpose (Nolan et al. 2004).In this case study, Ben and Marys social lives have both been affected by his dementia, they have also yet to establish a relationship with a health care professional. Ben can be supported in many ways to engage in purposeful activity, including the pursuit of his hobbies. In most localities, there are community-based services that can support people to maintain their independence and fulfil their aspirations (Cook et al. 2012). However Cook et al. (2012) often states that there is a lack of information on support in the community. Alzheimer Scotland (2013) funds local Dementia Advisors, who supp ort people with dementia, their partners, families and carers within the local community to access services. The support workers are highly trained to work with each person at home, to support a purposeful relationship where goals can be met. The support worker can suggest local community groups which have been created to offer a dementia friendly place for people like Ben and Mary to meet up for a chat.Support workers also attend this event and it is a chance to genuinely get to know the people involved in care outside of the home. Dementia often affects the sense of purpose for all individuals involved in care (Nolan et al. 2001). Alzheimer Scotland (2013) offers a wide range of welcoming community activities across Scotland, such as singing groups, football memories groups, walking groups, cinema groups and much more. If Mary wishes, she can arrange for a personal assistant to come to the house to be with Ben so she could go to choir practice. Whilst the personal assistant is wi th Ben, he can be supported to do the things he likes to, like clean his car and take part in meaningful conversation about his interests. The most important support an informal carer can haveregarding the feeling of purpose, is the recognition that they are partners in the care of the dependent person (Ter Meulen and Wright 2012). Driving is closely associated with an adults personal identity and self-perceived role in family and society. An individuals inability to drive can therefore affect their sense of purpose (Alder 2007).Taking the car keys outside from Ben is a life-changing event, both for him and Mary that crystallises the devastating impact of the diagnosis. However, through support, Ben can still be encouraged to pursue his love of vintage cars via car rallies and show visits. This can be done in a number of ways using RCC, a carer could support this for example or family members, who are educated about Bens needs, could enjoy pursing such events as a family outing, pro viding a sense of purpose in fulfilling Bens personhood. In conclusion, as the number of people with dementia is on the increase, the provision of sensitive and appropriate support for all individuals involved in caring for people with dementia, is needed. This assignment identified the RCC model and the six senses framework in relation to dementia care. Making connections with the senses that are often involved in everyday activity for all individuals involved in care, to promote RCC. This assignment also concluded that recognition of the six senses security, continuity, belonging, purpose, achievement and significance, reflect the varying dimensions necessary for quality dementia care.The senses framework captures the subjective and perceptual dimensions of caring relationships in order to create tailored and seamless care. When using RCC and the senses framework model in a case study, it allowed a biographical approach of care planning structured through ensuring the six senses a re met. A greater understanding of the person with dementia can be achieved through using the six senses accurately. However if the future of care is going to change from patient centred care to RCC, more education on the subject is needed.Reference listADLER, G., 2007. Intervention approaches to driving and dementia. Health & social work, 32(1), pp. 75-79. ALZHIEMER SCOTLAND, September 2011, 2011 last update, The five pillar model of post-diagnostic support Homepage of Alzheimer Scotland, Online. Available http//www.alzscot.org/assets/0001/1226/Getting_post_diagnostic_support_rightView as multi-pages

‘Harmonium’ and ‘Manhunt’ Essay

The utterers attitude towards his father in Harmonium is honest and realistic. The vocalizer names the brand of his organ Farrand Chapelette and he names places such as Marsden in Yorkshire possibly having a connection of where he and his father grew up. This makes the poem a lot more personnel and therefore the poet manages to gain sympathy from the reader. The use of honesty makes the poem a lot more sentimental whereas in Manhunt the married woman keeps their background quite discrete. Although the poem does explore the physical and mental effects of dealing with war injuries, it doesnt include the wars in which hes participated in and any other personnel information. The poem Manhunt is a lot less specific than Harmonium, which makes it relevant to many other war victims. The economize in Manhunt is not open to his experiences of the bypast.The verbalizer in Harmonium uses colloquial language to create a friendly, warm, conversational eminence. In Harmonium Simon Armitage u ses language like bundled mutilate to the skip to try and say that the Harmonium is broken. In the poem Manhunt the speaker uses a more compassionate tone, which makes the poem touching. This is created when she unravels the list of her husbands injuries with to each one injury getting worse and more heart-breaking.Both of the poems use imagery to convey their feeling to their loved ones through images. In the poem Harmonium the speakers father is portrayed as a broken Harmonium, which helps the reader opticize the physical and mental state of the childs father. In the poem Manhunt the husband is continuously referred to images reflecting his health. He is described as having a fetus of metal beneath his chest giving the reader a visual image of the metal bullet buried beneath his skin.In the poem Harmonium Simon Armitage uses parallelism to intensify the relationship between father and son. He does this by repeating and he, being him.and I, being me this shows how the son will t ake the place of his father as time goes on. However in the poem the Manhunt the speaker think herself to her husband. Her husband is described as being the victim of a Manhunt and the poem explains how she is trying to regain her husbands trust and confidence the idea that the husband is involved with this Manhunt is repeater throughout the poem. The wife is described as widening her assay to regain her husband this links to the title Manhunt.In the poem The Manhunt the speaker uses lots of sensational, loving verbs in the poem, reflecting the intimacy of husband and wife, and keen devotion from the wife hoping to heal her husband. The wife says that she is able to climb the rungs of his broken ribs, a most observed detail of her hands exploring the altered body of her husband. The idea of the ladder is reflective of the effort involved in the wifes gradual search for answers. This demonstrates the wifes confidence when she speaks. However, in Harmonium the speaker uses indefinit e descriptions such as shallow or sorry and phrase or news show this shows that the speaker is not very comfortable and confident about talking about his father, this suggests that he might be regretful or resentful of his past decisions. The writer feels inadequate.The poem Harmonium has four stanzas of different lengths. The first stanza describes the harmonium ready to be throwed away. The next is a closer investigation of the instrument, with detailed descriptions of its parts. The tercet stanza considers the history of the instrument. The final stanza, which describes carrying the harmonium from the church, is concerned with the relationship between the speaker and his father. However in The Manhunt the poem consists of a series of unrhymed couplets. This creates a adept of fragmentation, which matches the feelings of the soldiers wife as she trys to understand the man her husband has become. The poem describes the phases of a wifes search for answers from her hurt husband who has recently returned from a war zone. The poem ends when the search is closed. In conclusion the speakers attitudes in both poems are quite similar since they are both by Simon Armitage however the speaker in Harmonium takes a more honest and realistic approach with a colloquial tone than the discrete, unspecific, compassionate speaker in The Manhunt.

Bebe Stores Inc

Bebe Stores Corporation designs produce and sells stylish women wear. In the advanced 1990s Business Week Magazine named it one of the fastest build uping companies in the United States of America. In 22 states across the country Bebe has about 101 boutiques. The volume of these boutiques are in the expensive malls and the target grocery stores are the trendy females between the ages of 18-35.Bebe offers suits, preenes at a price which is very competitive to stores such as banana republic, Express and Guess. The store presents itself as a feasible choice to consumers who cannot afford the expensive price tag of dresses.Bebe has achieved its success not only because of its cost sound management and manufacturing methods but also because of the Entertainment business. The designs of the political party appear on illustrious television shows such as Friends, Beverly Hills 90210, and Ally Mcbeal. Movie stars such as Jennifer Lopez, Drew Barry much and Alicia Silverstone have worn Bebes clothing in movies. Starting of Bebe The idea of Bebe was started by a former enjoyment personality Manny Mashouf who was an expert in the management of arenas and restaurants.In the middle of the 1970s, Manny Mashouf saw a chance to earn profit from the rising market of women ear which were beingness designed curiously for trendy young consumers. He opened his first store in San Francisco in 1970. The name Bebe was used as it summarized many of the descriptions he wanted his robes to portray. The name to Mashouf represented catchth and was taken from Hamlets famous phrase which was to be or not to be and in Turkish it meat Women and in French it means baby.The name pronounced as bee bee was one of its kind and portrayed the customer and youthful and sharp originality which the company wanted its garments to emerge. Bebe became an instant hit because its main focus was on clothes for the young and trendy females. The first couple of geezerhood, Bebe had one boutique a nd afterwards several years it opened a branch in the northern part of California. Mashouf at first was very conventional in his approach to expand his business. He centre on the financial stability of the stores which he had already opened before opening up boutiques in new locations.This approach worked abruptly and the company started to grow in the North and Western part in the 1980s. Success of Bebe Bebe had a control over its design and manufacturing cost which was making it much profitable. All products were being produced by Bebe itself. Keeping its overhead cost lower than other companies Bebe was using locally produced material in its clothing. This benefited Bebe a lot as the company was deliverance on additional costs and was controlling its overall image. To offer consistency in style and quality in its clothes, Mashouf and his team saw their products from the initial distributor point to the final presentation.The popularity of the company grew very much in the 1 980 and soon the company started to focus from trendy wear to sexy cocktail dresses. In the late 1980s, Bebe was in rival against big kitchen ranges such as Ralph Lauren. It never kept a secret of its target market which was the young trendy females. The economy of United States started to grow and large and expensive malls were being built at a very fast pace. The company got its initial opportunity to expand from a local chain to a national brand.By 1994 Bebe with its expansion campaign had opened 38 stores in a year in well located mall across the country. The prices varied from a simple t shirt costing $30 to a sexy short cocktail dress costing $150. Bebe advertised its clothes in famous magazines such as Vogue in which models were shown wearing Bebes dress and posing in seductive way. The image portrayed in the magazine worked perfectly and profit and its name soared to new heights. After the initial success of Bebe, it took a bold step to seek name identification from not o nly its publicise campaigns but also through celebrity publicity.This step was taken because Bebe wanted the consumers to see the clothing on famous stars which would automatically associate those stars with the Bebe brand. This association would cook up profits rise even further than before. Heather Locklear a host of a successful television series in 1995 called Melrose Palace wore a dress of Bebe. In this show several attractive television stars were shown with unique dresses and were copied all around the country. The outfit of Bebe being showed in the series now started appearing on different celebrities including Madonna, Julia Roberts, Jennifer Lopez, Cindy Crawford etc.and all of them were appealing to customers whom the company was trying to attract. Than Bebes dresses started appearing on famous shows including The Practice, Ally Mcbeal etc. The growing relationship between the diversion industry and clothes was becoming a trend. In an episode of Ally Mcbeal, the story rotated around the length of a skirt worn by the star of the show. This skirt was of Bebe and after the show was aired, orders of the skirt went up all across the country. By the late 1990s Bebe had become an important part of the entertainment industry. Bebe was not a trend setter like Ralph Lauren and Donna Karan were.The success behind the company was its skill to precisely and quickly copy the styles of other trend setters from time of year to season. When Donna Karan came out with a pure, delicate dress for a season, Bebe followed with same design in a couple of weeks. By doing so, Bebe was allowing its fashionable customer to keep up with the new trendy wear. Duplicating the clothes of other famous brands, Bebe was offering the same trendy wear in half of what the customer would pay for the big brands. The company managed to confine its own products which were attracting both celebrities and consumers without adding any significant costs.Another success factor was the company s test and reorder method, which was allowing Bebe to move its stemma at a faster pace than its competitors. By this method, the company would begin shipping its products to stores in a limited quantity. If the product did remarkably well, the company would hold its new stock and started meeting the customer demands of the product which was doing well. As Bebe was making its own products, they had a firm control over the quantity of the products to be produced and at what pace they were to be produced.This test and reorder method soon became an import part of the companys financial position. Bebe had developed itself spectacularly in the 1990s from a item-by-item boutique to such a financial strength that it went public in 1998. The initial offering was $11 per share and around 2. 5 million shares were sold. Mashouf had 88% of the share after the company appeared on the stock exchange and he played an important part in the companys expansion. The target market of Bebe was the youn ger trendy women mostly in the 20s but after its spectacular growth in the 1990s, the company started to target to even younger girls.Bebe started to offer little expensive, logo inscribed t shirts, jackets and sweaters. The introduction of the new merchandise not only brought new customer but made the name of company more noticeable. The companys primary products were suits and dresses but than it added more casual wear to its already successful collection. The company than was noticed by many retailers who became partners with the company after agreeing on terms which was quite profitable for Bebe. Bebe signed an agreement with Genender International which produces fashionable but reasonably priced watches.Later another agreement was signed with Titan Industries to make footwear which was to be sold in Bebe shops and other renowned departmental stores. Than along with California design studio, Bebe produced sunglasses and optical frames with price ranging from $50-150. In late 19 98, Bebe went online and introduced an online boutique which was a significant step in the technological era. In 1999, Bebe managed to open 11 more stores and by the end of May the company successfully opened its 100th store. Two stores were opened internationally with one being in Kent England and the other being Vancouver, Canada.The popularity of these stored internationally encouraged the company to open more stores in countries like South east Asia, Israel and Greece. Bebes fairy tale success was not without risk. Bebe targeted to a limited customer market and was always condemned collectible to its small size and for creating clothes which could only be targeted to a small portion of the American female public. The expansion plan of Bebe was better than the company had plan and in 1999 the sales of the company were soaring and it became virtually unbeatable. Bibliography Bebe Stores (2007) from Wikipedia. Retrieved on April 30, 2007 from http//en.wikipedia. org/wiki/Bebe_st ores Bebe Stores. Retrieved on April 30, 2007 from www. bebe. com Bebe Stores Inc, Company Profile from Wright Reports. Retrieved on April 30,2007 from http//wrightreports. ecnext. com/coms2/reportdesc_COMPANY_075571109 Bebe from Sanfransicoshops. com. Retrieved on April 30,2007 from http//www. fillmoreshop. com/pages/bebe. html Bebe Stores Inc from Yahoo. Retrieved on April 30,2007 from http//finance. yahoo. com/q/pr? s=BEBE Bebe stores from Hoovers. Retrieved on April 30, 2007 from http//www. hoovers. com/bebe-stores/ID__56757/free-co-factsheet. xhtml

QNT Final

What will be the prospect that z is greater than 1. 75? 0. 0401 z end up in the higher than 1. 75. 22) A worthless shot will make a claim about what? A Population parameter exposition A null hypothesis is the general default position in a survey and requires a claim off population parameter. 23) Describe the level of significance? Probability off Type I error description A type 1 error happens when the null hypothesis is true, yet spurned at he same time. 24) Lets perform a statistical test of the difference between dickens proportions at the 0. 05 level of significance.If the computed z is -1. 07, what will be the correct decision? Do not decimate the null hypothesis. Explanation The z is of -1. 07 is acceptable within the range of a . 05 level of significance. 25) What condition essential be met to perform a test for the difference of two sample means? Data must(prenominal) be at least of interval scale and populations must be normal. 26) Consider a hypothesis test that compares two population means. The combined degrees of freedom equal 24. What statement about the sample sizes is non true? Lets assume the population standard deviations are equal. Sample A = 11.Sample B = 13 Explanation This must NOT be true because it is outside the limits set by the degree of freedom. 27) What type of graph do we call it when paired information is plotted? Scatter diagram Explanation Paired data must be plotted in a way that shows the relationship 28) When a variable is utilize to predict the value of another variable, it is called Independent variable Explanation The independent variable is useful for find the values of variables that are not explicitly known. 29) 20 randomly selected online students were given 1 5 multiple-choice problems ND 15 open-ended problems that cover the same topics.The teacher wanted to know which questions the students scored better on. What engaging of test is this? A paired t-test Explanation The paired t-test evaluates the me an values that result form a set of data. 30) The weights of 100 units of a product created by two identical processes have same mean, but the standard of process A is 15 while that of B is 7. What is true about this scenario? Unit weights in process B will be grouped closer than in process A. Explanation A wider standard of process is going to create greater deviation in the end products.

Marketing Report Bokomo Foods Essay

1.0. A narration presenting securities indus quiz data in order to e in truthege a food grain company Bokomo Ltd. To consider whether to expand more(prenominal) in the United Kingdom grocery.2.0 executive director summary.This is a short report, containing commercialiseing data on both the cereal market and a proper(postnominal) ancestry, Bokomo UK. The data was obtained from secondary merchandising look for. Bokomos website was one of the main reference guide. With the findings and digest, it was recommended that Bokomo should expand their own place returns more in the UK.The bloke analytic thinking of the UK grocery industry included in this report was use to risquelight the external factors that do-nothing affect Bokomos operation and interpret how these factors result influence Bokomo.Furthermore, by the market analysis it was found that Kelloggs and Weetabix mainly lead the cereal industry, followed by Nestle and Jordans. These companies leave a wide unrav el of brands targeted at different consumers, and they curb customer loyalty, which can make it harder for newer companies to write in code this sector. As mentioned before, in the cereal market there ar a long variety of targeted consumers deal children, women, and families. The main key trends in the market atomic number 18 favourable snacks and consciousness towards health. A explode from that, own mark labels atomic number 18 too gaining popularity as they project consumers the same product at a cheaper price. mill analysis allowed us to devise the companys internal analysis. Strengths included their well-known reputation and customers such as large food retailers (Tescos), to which they transfer manufacture and box services. Weaknesses consist of the negative aspects the company faces, including their non place name, and general negative publicity they face in this complex sector. Opportunities were devised from the social factors from the PEST analysis as change s in consumer tastes and trends atomic number 18 opportunities were this company can benefit from by meeting those needs. These were as well asan important part of the report as it affected the concluding recommendations for the company. Threats included the financial time out and increasing levels of immigration.Bokomo Foods is a major(ip) cereal dor in the United Kingdom, established around 80 years ago. Despite not being a household name, is a UK jumper cable cereal maker and the company has achieved diversity by producing a range of own-label products. Furthermore, they manufacture branded products for large companies, as well as branded packaging services c atomic number 18 Bag in Box, Pot or Pouch. All of these services are for leading retailers such as Tescos, Sainsburys and Morrisons, among umteen new(prenominal)s.3.0 Introduction + Aim.This is a report whose aim is to present market data in order to in figure Bokomo plc. a cereal company, whether further expansion in the UK market is estimable at this epoch. The report will identify and analyse the current care situation, using drudgery analysis, and re catch the macroeconomic perspective of the general UK grocery industry using PEST analysis. The SWOT analysis will help us examine the specific company factors, as it is essential to understand these in order to relate them back to the PEST and market trends. Both internal and external factors affect how Bokomo will operate now and in the future.4.0 The grocery market environment PEST analysis4.1 governmentalPolitical factors gestate a great influence on the analysis of external factors since they are determined by the degree of government intervention in the economy. The political situation in the UK is stable. Her Majestys Government, lead by Prime Minister David Cameron of the Conservative Party, is mainly resideed about the financial crisis affecting economies all over the world and to strengthen the economic position of UK globa lly. Through employment legislations, the government encourages retailers to provide a mix of job opportunities from flexible, lower-paid and locally-based jobs to exceedingly-skilled, higher-paid and centrally-located jobs (Balchin, 1994).Migration has a large impact on the grocery industry, as it provides new customers, as well as opportunities for supermarkets to allow to the different culinary kitchen-gardenings of immigrants. Migration also leads to a change in sizing of labour pool, which could halt an effect on the availableness of workers. Latest figures from the Office for National Statistics show most 503,000 people came to live in the UK in the year ending June 2013, compared with 517,000 people the previous year (ONS.gov, 2013).4.2 economicalEconomic factors are important to consider in regard to the UK grocery market, as they are highly influential to quest, costs, prices, and profit. One of the most influential factors on the economy is high unemployment level, w hich lights the effective demand for umpteen goods, adversely affecting the demand required to produce such goods. Unemployment in the UK is at 7.1% as of January 2014, fit in to BBC. An an new(prenominal)(prenominal) highly relevant economic factor is the grocery market size and the market growth. immunoglobulin D forecast that the UK grocery market range will be worth 205.9bn in 2018, a 21.3% outgrowth on 2013 (IGD.com, 2013).This is beneficial news to Bokomo, since any expansion would be possible in regard to the availability of area in the market to expand. Another market characteristic of importance is the amount of spending on groceries in regard to overall retail expenditure in the UK. The grocery markets shell out accounts for 54.9p in every 1 of UK retail spending (IGD.com, 2013).4.3 SocialAccording to Askew (2013) sales in the cereal industry have been under pressure in these past years, especially due to the ever-changing social trends and habits of consumers. Even though sales in this market have been stable, growth has been slow. Traditional eat habits have changed and people consume fewer cereals because of a busier lifestyle. Also increasing number of consumers skip breakfast. An ontogenesis in female workers has also had an impact on this, which is why competition for convenient options is maturementmore each time. An increasing number of people now look for easy and quick alternatives to sitting kill and eating.However, they expect to receive the same nutrients and ruddy benefits with these convenient options. A growing number of women now contain special attention to what they are eating, checking the labeling, nutritional information and ingredients of each product. Increasingly, women have a greater concern with their weight and brawny eating.Lately, the demand for childrens cereals has declined because of the sugar mental ability it has. Cereal companies use marketing to their advantage and attract kids with unhealthy produ cts. Their main source has been television adverts and most of the cereals for children have high sugar content with low nutritional value, a fact of which more parents are aware. apart from consumer concerns about health, they are also becoming more aware of the environment. In this specific market, many cereal companies now control their water use, energy use, waste produced, etc. Most of them also pay close attention to the packaging of the product, like using recycled packaging.Another social factor that affects the grocery market in general is the diverse culture in UK. There are so many people with different cultures that do not prefer cereals as their first choice for breakfast instead they have their own eating habits. Therefore, it is important for the producers in the grocery market to understand the needs of the entire population and meet them.Furthermore, supermarket own-brand products have gained a tidy sum of popularity because of the economic downturn. As consumers have limited spending power, they prefer spending on a cheaper product that allows them to get the same benefits.4.4 TechnologicalIn the present technological age, everyone, from personal to professionalinteraction, is highly dependent on technology. Therefore, technological advances are important for the development and maintenance of business culture. Advances in technology have allowed the grocery industry to grow. An excellent example is the demise of Blockbuster, who was reluctant to explore online options, and their consequent refusal to buy Netflix and to reconcile to changing trends lead to their bankruptcy and final closure on January 14, 2014. Online grocery shopping holds 11% of the dissemination channels of the UK grocery market and predictions suggest online sales in the US will grow by 15% in 2014 to 189.3 billion, while in Europe, sales are expected to rise by 18% to 131.2 billion.Online shopping has helped people spend their day more efficiently and reduced the e ffort of having to carry gravid grocery bags. Technological advances at the supermarket has contributed to more efficient customer service and stocking efforts. The adoption of Electronic head of Sale (EPoS), Electronic Funds Transfer Systems (EFTPoS) and electronic scanners have greatly improved the efficiency of scattering and stocking activities, with needs being communicated almost in real time to the supplier (Finch, 2004). Devices such as the self-checkout railway car and Radio Frequency Identification (RFID) have permitted the grocery industry to grow and accommo designation customers in an effective way.5.0 Description of product specific market5.1 Main competitorsThe leading cereal brands and the biggest competitors of Bokomo cereals in the UK are Kelloggs and Weetabix, reported Companies&Markets (2013). Kelloggs arrived in the UK in 1922 and since then has maintained its position in the market, by charge on innovation and expansion of their products. In 2012, it had 3 2% of value share, leading in the UK cereal market offering a wide range of products. Over the years, Kelloggs has expanded to over 180 countries in the world and has around 39 brands of cereals.Weetabix, on the other hand, was launched in 1932 it has been along-standing brand and has fought its competitors to stay in this position in the UK. Weetabix has also introduced many different brands and has been innovating to adapt to consumer preferences over the years.Also Jordans, a breakfast cereal company based in Bedfordshire, founded in 1855. Although, the company produced its first cereal in 1981 called maestro Crunchy, it was in the years between 2000 and 2005 when it faced rapid growth and became one of the largest cereal brands in the UK. Its great focus over the years has been on the packaging, to make it stand out in grocery stores and it is also known to be included in the healthy, natural cereal segment Moreover, Nestle formed in 1990. It was launched as a joint venture bet ween General Mills and Nestle S.A. and named Cereal Partners universal (CPW). They offer the traditional cereals, as well as a range of brands including the world-known Cheerios.5.2 Targeted consumersCereal companies target many different kinds of people, although the easiest concourse of people to target has been children. BMSG (2013) stated they do it through advertisements on television, and slightlyhow try to grab their attention by creating colourful, animated images and providing gifts in the cereal box each time.Another group targeted in this sector are the women because of their increasing concern for health and weight loss. Along with the children, women also form a big part of the consumers of this market. Nowadays, there are so many brands that have launched low-fat cereals and cereal nix also. Some also provide some advice, tips and dietary plans, Nytimes article (2010). Generally, families in the UK are also targeted consumers because some families still sit and have their meals together and believe that breakfast is the most important meal of the day. Apart from that, families are more concerned with what they are eating, especially making sure that the smaller ones eat healthy (merchandisingmagazine(2010) Unlike maybe some students at university who would not pay so much attention to their breakfast, peculiarly not on a daily basis.5.3 Key trends in the cereal marketMarketingmagazine (2008) stated A rising key trend in the cereal industry is the quick and convenient good to go snacks, like cereal bars. Cereal bars have gained a lot of popularity among a wide range of audience in recent years because people not having time for breakfast. Due to this reason, there has been a significant decline in the sales of the cereal market. Companies have been mostly focusing on this convenient aspect of the market so that people dont just skip breakfast solely and their business doesnt face a loss. As health also plays a crucial subroutine in this mark et and recently people are more conscious about what they are move in their body, convenient snacks are the best option as they cover both points.Nowadays, good to go snacks are not just used for breakfast but also during the entire day as an alternative to other unhealthy snacks. As a result of the sudden popularity of these snacks, now there are a great variety of them in different formats. On the other hand, the popularity of own branded labels is growing in the grocery market. It saves consumers a significant amount of money and they offer a similar or better quality product. It has resulted in a much higher level of competition in the market.5.4 SWOT AnalysisBokomo website (2014)5.4.1 StrengthsBokomo is UKs leading cereal maker this is a major strength as they have established a firm position in the British cereal market. They operate in assorted markets inside the cereal industry, providing food manufacture, retailing and catering. Bokomo can provide tasty, fresh cereal prod ucts any business is flavor for, at a very competitive and cost-effective price. British company (although own by South Africas Pioneer Foods) with substantial manufacturing plants in Wellingborough and Peterborough. This means Bokomo has the resources and specialist expertise to offer unique flexible manufacturing and packaging services. Companies needing a brand-newbreakfast cereal raced through New intersection Development (NPD) or an innovative production line set up in record time can contact Bokomo. This makes them have an advantage as nowadays there are many organisations looking for branded cereal products. Bokomo is a foremost player, and in order to maintain that status they need world-class facilities. They have two factories in the UK, specifically in Wellingborough and Peterborough.These factories offer them a cutting-edge manufacturing plant, in other words, the latest, high quality, reliable and sustainable facilities. This leads to the production of high quality pr oducts. Food standards are also controlled and support by SAP business information software, which makes customers feel more confident and secure with the products and services Bokomo delivers. Bokomos experts in the management team and the companys aim of constantly innovating and removing old production facilities has helped them produce large quantities of high quality products very efficiently and to the shortest imaginable lead-times.Their customers know Bokomo as a business that main objectives is to offer high quality products. This has been maintained by using high quality ingredients and binding experts in recipe formulation. They are one of only 2 manufactures that produce wheat biscuits in the Union hemisphere enabled them to have the largest control and knowledge of this production process. Even if Bokomo UK is based in the United Kingdom, they have also diversified. Geographic market diversification has enabled them to sell in many countries around Europe, Scandinavia and even as far as the United States of America or the United Arab Emirates5.4.2 WeaknessesBokomo stated youve possibly never hear of us this means that individual customers do not know them as their own branded products is very niche, and they are more specialized in producing in a business to business way. This is a very common weakness for companies that operate Behind the Brand. Constant changing of consumers tastes (opting for cereal bars, instant porridge or other breakfast solutions) can be considered a weakness, as its difficult and expensive to innovate and honor up to meet their needs. Difficulties to compete with well known brands cerealsproducts such as Corn Flakes, Crunchy Nut, Special K. capture to create a delicious product that attracts customers quickly and expensive to implement the R&D and marketing. On the other hand it can also be considered and opportunity. Negative publicity to which ready-to-eat cereals have been subjected due to their high sugar content 5.4.3 OpportunitiesSocial trends are important opportunities for Bokomo. Customers aiming towards healthy living or any other lifestyle changes means there is an opportunity towards which research and operate in. They have achieved and been keeping up to date with this as they have many products related to this trend. Great health benefits, such as products enabling the final consumer to control cholesterol levels. Multi-grain flake is another trend and electric potential opportunity for Bokomo. Consumers are changing their tastes towards fitter goods, and leaving behind old-fashioned sugary confections. Consumers are also increasingly purchasing Branflakes as they are considered to be great for supporting a healthy digestive system. Another trend busier schedules, people are increasingly feeling they have no time to spend on having breakfast and snacks. Bokomo muesli is available to cater for the increasing demand for breakfast on the go.They offer them in bags and boxes, which fa cilitates the final customer to imparting to their work place. This is an example of an opportunity for Bokomo because if they keep-up to date with trends, they will become more efficient and desirable for large retailers to purchase their products, and everyone will benefit form the sales. UK retailers are also focusing on added-value products Add value by introducing natural minerals and vitamins into whole grain wheat and making the final product more healthy and nutritional. Own-label share of the business mix for large supermarket retailers.It is a main direction for Bokomo to go towards to as they can increase considerably their business operations, as the focus is now towards manufacturing own-label and branded products. Bokomo has realized the immense potential for expansion as the large retailers keep increasing the sale of this type of good. One-stop shopping, or shopping in large supermarkets were customers can find any type of product in the same building has beenbenefi cial for Bokomo as these businesses are their main clients. If they increase their sales, Bokomo will also benefit from this, as they will sell them more and so increase revenue will mean increase levels of profitability.5.4.4 ThreatsThe cereal industry offers products which are considered to be relatively expensive, which can be easily replaced with simpler breakfast choices such as bread. The financial recession has been a main factor for the decrease in expenditure, specially concerning families, as there are other much cheaper products to replace the cereals and cereal bars. High unemployment has made a substantial impact on the demand for such goods, adversely affecting the demand required to product those goods. Increasing levels of immigration specially in the UK, has meant that they do not have the same culinary cultures and so those breakfast products will not live up to the needs and wants of everyone.5.0 RecommendationsWith the above analysis it is better for the company to target smaller retailers where their own labeled products wont be affected by competitive brands like Kelloggs, and when they achieve this they should concentrate more on developing their own branded products around the UK. As mentioned above in the SWOT analysis, cereal products are considered to be expensive due to the added value implemented on them so it would be better to decrease these levels of adding value and start off with lower prices, in recession periods.6.0 LimitationsBokomo website allowed us to obtain up-to-date and positive information and statistics of the company. The information was limited because the company sold themselves and emphasized on its positive aspects because they have to crusade their brand to the consumers. A part from this we also used other sources including, online articles about food industry, which helped us, get an un-biased view of the company and the cereal market as a whole. Thedrawback of using other sources or secondary research wa s that the methods used were unknown so we examined the most official and valid sources.7.0 ReferencesAskew, K. 2013. Breakfast cereal Are cereal sales going soggy? Online on tap(predicate) at http//www.just-food.com/analysis/are-cereal-sales-in-developed-markets-going-soggy_id123417.aspx Bainbridge, J. 2010. Sector insight Breakfast cereals Marketing Magazine. Online Available at http//www.marketingmagazine.co.uk/article/990662/sector-insight-breakfast-cereals Bainbridge, J. 2008. Sector Insight Cereal bars Marketing Magazine. Online Available at http//www.marketingmagazine.co.uk/article/817580/sector-insight-cereal-bars Balchin, A. (1994) Part-time Workers in the Multiple Retail Sector Small Change from Employment rampart Legislation? Employee Relations, Vol. 16 Iss 7, pp.43 57 BBC News. 2014. UK unemployment rate drops to 7.1%. Online Available at http//www.bbc.co.uk/news/business-25841570 BERKELEY, C. 2013. Cereal companies leverage online marketing to target children with sugary products Berkeley Media Studies Group. Online Available at http//www.bmsg.org/newsroom/news-releases/cereal-companies-leverage-online-marketing-to-target-children-with-sugary-products Bodimeade, M. 2013. UK breakfast cereals market dominated by Kelloggs and Weetabix. Online Available at http//www.companiesandmarkets.com/News/Food-and-Drink/UK-breakfast-cereals-market-dominated-by-Kelloggs-and-Weetabix/NI6602 Bokomo.co.uk. n.d. About Bokomo. Online Available at http//bokomo.co.uk/about Business News Daily (November 22, 2013) PEST Analysis Definition and Examples, Available at http//www.businessnewsdaily.com/5512-pest-analysis-definition-examples-templates.html Euromonitor.com. 2013. Breakfast Cereals in the United Kingdom. Online Available at http//www.euromonitor.com/breakfast-cereals-in-the-united-kingdom/report Igd.com. 2013. UK Grocery Retailing. Online Available at http//www.igd.com/our-expertise/Retail/retail-outlook/3371/UK-Grocery-Retailing/ Internetretailing.net (Ma rch 18, 2014) UK retailers expected to make